How I Pivoted from Graphic Design to Web Design

Evelyn, age seven

Evelyn, age seven

What will YOU BE when you grown up?

记得当你还是个孩子时,有个大人问你:“你长大后想做什么??” I do. 七岁那年,我坐在旅行车的中间座位上,在笔记本上乱涂乱画. I drew A LOT as a kid which is what prompted the question. 当我说出我的回答时,我不确定我在哪里听到过这个词,或者它是什么意思,但它 sounded like something I’d be good at.

“Commercial Artist,” I said. 我爸爸的表情告诉我,他这个经济学专业的人,并不这么认为 really know what that was either. 在70年代,商业艺术家是动画师的一个通用术语, designer or anyone in the advertising/creative space.

谁知道呢,也许我潜意识里受到了重播的影响 Bewitched. 我记得我对达伦的工作场所很感兴趣,那是一家名叫麦克曼的广告公司 & Tate.

15岁时,我得到了我的第一份logo工作,为一个草根环保俱乐部创作t恤艺术. I drew a pen & ink linear sun setting into the horizon line. I worked hard on the design and was proud of the result. The twenty bucks I earned made it all the sweeter. Get paid to draw? Yeah, I could do that.

Evelyn with a Mac Plus. I superimposed Bill Tata’s photo on the screen. 他是MICA图形实验室的主管,也是第一个向我展示Mac和MacPaint的神奇之处的人! LOL!

Evelyn with a Mac Plus. I superimposed Bill Tata’s photo on the screen. 他是MICA图形实验室的主管,也是第一个向我展示Mac和MacPaint的神奇之处的人! LOL!

I entered the Maryland Institute, College of Art in 1986. Shortly after arriving, MICA got its first desktop computer, a Macintosh Plus ED. I was smitten. Between it and the Linotype CRTronic 360 typesetter, I created a fully typeset portfolio, totally unheard of back then.

The economy was retracting and the job market tightening. 我是为数不多的几个毕业后在平面设计公司找到全职工作的视觉传达专业学生之一. 我相信我的专业排版作品集起了很大的作用. I felt super “techie.”

Graphic design, the perfect at-home business

在8年的时间里,我在三家公司做过生产人员, graphic designer, and a magazine art director. 结婚后,我开始考虑如何兼顾全职工作和生孩子.

我看到我姐姐带着她年幼的孩子穿过高峰时段的车流去日托所, working all day, then back home in the evening rush hour. It looked exhausting. 我知道,如果我还想当妈妈,继续工作,我就得在家工作.

在90年代中期,在家工作并不常见,因为那时有互联网 dial-up but graphic design was well-suited to it. 大部分的客户联系都可以通过电话进行, 电子邮件、快递和作品本身都可以在任何时间创作,只要能在截止日期前完成.

我丈夫和我买了一套需要修理的房子,Dafa888casino只用一份薪水就能负担得起,两年之后我就有了第一个孩子, I launched Design Powers. 我有一个回头客,那是一台Macintosh Quadra 950,而且几乎没有什么商业经验.

在15年的时间里,我通过口口相传保持了稳定的工作流程,幸运的是,我有稳定的客户和收入, but I could see the field of graphic design changing…

由于各公司将营销资金分配到网络上,印刷预算正在缩水. 我被要求设计一个网站,但不知道从哪里开始. I knew if I didn’t learn web design, I’d get left behind.

I wasn’t a techie after all

I took web design classes but they never gelled. 第一次尝试是在2001年,通过科克伦艺术学院成人研究项目. It was on a Monday night from 6–10 pm for a semester.

我的两个孩子分别是3岁和1岁,所以我的睡眠被剥夺了. 这门课是由一个没有实体的女性声音在黑暗中通过幻灯片来教授的. The course material came from a computer manual she’d written. The voice knew her stuff but she was monotone and technical. I found the material difficult to comprehend. 我在整个课程中都是睡着的,我想等我的孩子长大了,我有足够的精力集中时再试一次.

2013年,我进入北弗吉尼亚社区学院(NOVA)开始学习网页设计课程. 这是一个很好的HTML和CSS的评论,但我不能建立一个赚钱的业务. I felt disheartened, maybe I’m NOT techie enough.

In hindsight, it’s not about being techie. 它是关于练习,更多的练习,失败,成功,和重复.

It’s not only what you know, but who

2014年,我报名参加了一个为期12周、周六全天的前端web开发课程 General Assembly. 我很喜欢这些老师,我觉得我终于得到了可以赚钱的指导.

We focused on HTML, CSS and a little JavaScript. I also bid on a big web design job and got it! Oh, sh*t. 当这门课结束时,我知道了两件事:我永远不会成为一名前端web开发人员,这取决于你认识谁.

为了在任何网络项目中获得最佳的结果,你必须与一个值得信任的网络专业人员合作和工作.

With that web job looming, 我咨询了谷歌,发现了一个叫做10K新兵训练营的虚拟教练课程 Ugurus. The boot camp was ten weeks long, 每周一次,与其他五个学生和一位导师一起在zoom上待两个小时.

我的导师有销售背景,经营着一家虚拟的Magento代理公司. The focus was on the business of running a web agency. 我还在项目中遇到了一个开发人员,他帮助我建立了一个巨大的网站……感谢上帝!

我有很多个不眠之夜,觉得自己根本不知道自己在做什么.
— Middle of night head trash

Graphic Designer ≠ Web Designer

印刷和网页设计之间唯一的交叉点是对布局的理解, typography, 和图片,但印刷设计的背景实际上可能是一个有效的网页设计的障碍.

Print, albeit there are many variations; sheet-fed, digital, and cold press web, is always the physical requirement of ink on a substrate. 西方世界的内容主要是从左到右消费.

Web设计有更多的复杂性和考虑事项:内容管理系统(CMS), user interface design (UI), user experience design (UX), web accessibility, security, devices, maintenance, load speed, compatibility, SEO, interactivity (video/audio) and life cycle. A website is never “put to bed”. 内容有多种使用方式,设计师必须将所有这些考虑因素整合到构建中.

The more web jobs I took on, the more clear it became to me. I wasn’t simply doing web design along with graphic design. I was pivoting to a new career. For the first time, 我不知道自己到底想做什么,因为做网页设计师和做商业艺术家一样模糊,但我不是15岁, I'm 50.

Bye Gauley

有时我的无知会把我压倒,就像隐喻的白水漂流之旅 Upper Gauley. 我对自己的方向充满信心,通过了一些4级和5级课程, only to be jettisoned out of the raft at Pillow Rock, a badass class five rapid, violently spinning under the water, 希望他们不用排干河水来打捞我的尸体.

Melodramatic I know, 但我永远不会忘记那些不眠之夜和我所经历的纯粹的恐惧,我认为我不知道我在做什么. 受教育的讽刺之处在于,我学得越多,就越意识到自己的无知.

我很幸运,在很小的时候就认识到了一种技能,并且能够一心一意地去追求, cultivate and monetize it. Most people don’t have that clarity early on. 他们从事这一行是基于父母的意愿,或者其他一些原因,比如毒品和酒精, their now-ex-partner or happenstance.

Maybe that’s why it felt tenuous to me. The thought of doing something else successfully felt implausible. I didn’t have a lifetime to learn this either. I’d have to get up to speed quickly. < Reading that line makes me chuckle.

Squarespace -> WordPress -> Squarespace

Evelyn and Troy Dean at WordCamp NYC, July 2016

Evelyn and Troy Dean at WordCamp NYC, July 2016

我第一次尝试客户网站是在2011年的Squarespace. It was awful, both the platform and my design. After my General Assembly class and Ugurus boot camp, 我决定使用WordPress,因为它是最常用的构建网站的平台.

In 2017 I enrolled in WP Elevation which included six-course modules, mini-courses, coaching, videos, a private Facebook group, and the amazing Aussie Troy Dean! 他的课程非常全面,足以让我快速掌握运营一家WordPress代理公司的基本知识.

我在自己的公司里接受了更多的网页设计工作,同时也和一个朋友一起承担了更大的工作,我负责设计,她负责建立网站. 我也开始和另一个朋友一起开发一个更复杂的WordPress会员网站.

这些努力促使我去寻找更多的知识和人, 研究这个行业,培养我作为网页设计师和数字战略家的技能——同时还要抚养青少年,经营一个繁忙的平面设计公司. 我必须提醒自己这一点,因为我可以非常自我批评,我没有走得更远.

My mother-in-law gave me sage advice when I had my first baby, “You can do it all, just not at the same time.” It’s a mantra I still have on rotation.

You can do it all, just not at the same time.
— Fran Powers, Mother in law extraordinaire

After being active in the WordPress community, 参加wordcamp和聚会,在六年的时间里使用不同的构建器设计了几个不同复杂度的WordPress网站, I came to the conclusion that one of the reasons I still didn’t love web design is because I don’t like working in WordPress.

There I said it.

我一直认为这是我自己的无能,我只是需要更多的练习. 我又回到了Squarespace (SQSP),它与2011年有了很大的不同. I love the elegance and simplicity of the interface. Are there things that WordPress is better for? Absolutely, but for me, less is more.

我已经把我现在的网页设计业务建立在一个 SaaS-based hosting platform vs. open source. 它更适合小型企业和企业家,我的目标市场. Read why we recommend SQSP here.

The quest to stay relevant is ongoing and persistent.

Pivoting from one career to another is never straightforward

I took classes, bought all kinds of software, 我尝试过各种平台,有几个导师和朋友一直在帮助我. 我始终牢记着同一个目标:将我的网页设计技能货币化,以建立一个可持续的业务.

It’s taken eight years but I’m finally on my way. 并不是我什么都知道,但我知道现在该怎么做,即使我不知道. 我也没有那么多闪亮物品综合症,因为我知道总有更好的东西在那里,但我已经很好了,就现在而言. I also know which jobs NOT to take, a hard-won skill too.

Check, please!

那么在过去的8年里,从平面设计师到网页设计师的转变花费了多少呢?

Not including my very first attempt, 我在1993年参加了一门Macromedia Director课程,但我没有提到这门课,而在2001年的那门课我也提到过(1美元),155], 我在美国已经花了大约21000美元(一年的州内大学学费).S.).

This includes all the aforementioned courses, masterminds, WordCamps plus various online courses; Lynda.Udemy、Treehouse和其他一次性课程. 这些钱花得很值,让我能够继续获得体面的收入,只要我保持投入.

我还与各种专家团体建立了联系,如果我没有寻求不同的方法,并坚持寻找我的最佳点,我是无法接触到这些专家的.

Best show in town!

The most surprising part for me is I really love what I do even more 比现在的平面设计,因为复杂,策略和反应. 当我为组织和中型企业做平面设计时, of course, the client is happy when the printed piece delivers, 但小企业客户在进行数字化改造和网站上线后,实际上会泪流满面. Dafa888casino创造的不仅仅是欢乐,还有解脱——这是镇上最好的无剧本节目!

Encore

Recently, Dafa888casino在一个女性企业家周末聚会上做网络审计,一个和我差不多年纪的女人过来让Dafa888casino审查她的网站. 她是一名令人惊叹的室内设计师,为老客户设计厨房和浴室.

她说:“我以前在政府工作了30年,这是我的。 encore career.我从来没听人用这个词来形容第二职业.

I love it.

It says no matter what you used to do or how long you did it, you too can pivot and have a second chance, an encore! It won’t be linear, nor easy, 但你终于可以成为你想成为的人了现在你都长大了!

...无论你过去做什么,做了多长时间,你也可以重新开始你的职业生涯!

Fun Eeee

My next chapter includes more writing. 我在大学里上过剧本写作课,专门写喜剧剧本,所以我想要开始我的写作习惯最好的方法就是上 Stand Up Comedy class.

写、重写比重写更多的东西要花费时间. 更不用说一遍又一遍地排练那五分钟的节目了. The experience, albeit really fun and a little nerve-wracking, definitely dissuaded me from entertaining another pivot. Why?

因为在开放表演之夜,喜剧新手的机会总是发生在深夜而我终于开始了我的日常工作. It did do what I wanted though, to get me writing more. You can watch my comedy debut here.

Open for business…and so much more

I had a bracelet made with my word for this year.

I had a bracelet made with my word for this year.

如果你在这篇文章中读到任何你想要澄清的东西,请问. My word for the year is “OPEN”. 我希望变得更透明,更愿意分享,更愿意接受机会、见解和意见. 我愿意了解你的想法,并感谢你阅读我的想法. 👐


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