为什么一个好的商标对你的小企业很重要
Stephanie Mitchell Fitness is maximizing the utility of her logo by creating products that appeal to her ideal clients 和 is building a vibrant 和 vocal tribe of advocates, 球迷和客户. 这是一个强大品牌的基础，她的标志起着重要作用.
让Dafa888casino弄清楚一些事情:你的标志和你的网站不是你的品牌. 你的品牌是体验的顶峰, 人们对你的dafa888.casino网页版的认知和声誉. 品牌是建立你的品牌所采取的行动(策略). And a br和 identity is the tangible expression of your br和 (logo, typography, colors, etc).
但这说, 你的商标对你的公司很重要，因为它传达了所有权, 质量, 和价值观. 它印在你的产品上, 你的名片, 网站, 社交媒体, 最重要的是, 在你的客户心中.
Your logo is likely to be one of the first interactions people have with your company 和 it’s your opportunity to make a solid 的第一印象，展示你提供的优质dafa888.casino网页版，并直观地表达你的目标.
商标有哪些种类?
设计力量标志是一个组合标志.
“logo”一词通常指的是所有代表你的品牌的标志. 有五种不同的标志. 一个词的标志，以一个独立的词或词，如联邦快递或可口可乐. A lettermark that contains only one letter or an abbreviation: Think of the two C’s for Chanel or the A for Adobe. T在这里 is a logomark that contains a symbol only: Think the Nike swoosh or the apple for Mac products.
还有一个标志:它是一个文字标记, lettermark, or logomark within a shape that is essential to the design: Harley-Davidson Motor Cycles or the NHL logo are good examples of this. The final type is the combination mark which contains a symbol + wordmark or letter + wordmark.
Since Dafa888casino is a small business 和 doesn’t have instant br和 recognition, we designed Dafa888casino的业务标识 作为一个组合标记. It allows for an icon to be used in 社交媒体 和 favicons 和 the wordmark to be used everyw在这里 else.
什么是一个好的标志?
A good logo is one that aligns 和 feels appropriate to your industry or service. 如果你是一个专业的dafa888.casino网页版企业(vs. 一个产品)通常越简单越好. We often design wordmarks or typographical logos for clients b/c that is all they 真的 need.
It’s designed in such a way to differentiate you from everyone else 和 fosters br和 loyalty. 如何? 它有内在的意义. 为什么? 因为你的企业的信念体系, 核心价值观, 目的, 任务, 你的品牌是围绕着愿景而建立的. It’s what people remember 和 tells their friends about; not your logo.
没有一个人 真的 cares about your logo (except for graphic designers, or those with an eye for design). What people 真的 care about is their experience with your service 和 what your br和 is advocating. Good design not only looks professional on the surface, but it also signifies something deeper.
Stephanie Mitchell Fitness uses her logo along with her br和 colors 和 typography to unify her 沟通s. 这是她每周电子邮件营销的报头.
为什么你的企业需要一个标识?
A well-designed logo builds trust by validating your professionalism 和 get’s people to stick around.
It tells potential clients who you are, what you do, 和 how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
如果你的logo看起来不专业, people will undoubtedly question how well you’re able to deliver your products 和 services. Have you ever hit the back button or chose one company over another simply because they look more legit? 人们会迅速做出判断 糟糕的设计会让人们离开.
创造一个强有力的标志来吸引消费者, 确保他们记住你的品牌, 和你培养积极的联系. Logos have a deep symbolic association connected to people’s memories 和 emotions.
让Dafa888casino以耐克为例. 嗖的一声只是嗖的一声. 但, the connection we have to that symbol has everything to do with their vision of making the world a better place through running. 这个强大的想法定义了他们的品牌，而他们的标志传达了这一点, 授权他们的业务蓬勃发展. 随着时间的推移和大量一致的品牌营销, 你的logo应该为你的企业做同样的事情.
投资你的logo设计. 这是提高你的信誉和吸引消费者最重要的东西.
如何设计一个好的logo?
A small business logo needs to be clear 和 easy to interpret to quickly connect with your audience. It’s important to keep your logo simple so it works across multiple media platforms 和 is effective at any size.
不像大公司, most small br和s don’t have years of br和 recognition that people associate your business with or a huge marketing budget to help consumers underst和 what your business does. So, your logo needs to clearly communicate who you are 和 what you do in an instant.
From concept to roll-out, t在这里’s much to consider when boiling your br和 to a single mark. 然而, 一个伟大的小企业logo只需要三件事:好的排版, 简单的颜色, 以及强烈的视觉元素. 看看Dafa888casino 标志设计 -大多数倾向于简单和大胆的颜色，但不是全部.
选择代表你的价值的字体
The selection of typefaces 和 how they are arranged is as important as the use of color, 图片, 或图形在创建一个标志和品牌. 为什么? Because people associate the way a word looks with what a word actually says to determine how they feel.
强大的品牌能激发情感联系. You want your typography to strike interest, promote trust, 和 encourage optimism. Typography is a way to stir up such feelings without people even being actively aware of it.
字体是用来传达声音和个性的基调. 选择能反映公司特色的字体——是否优雅, 传统的, 反复无常的, 现代.
Similar to furniture, typography should be aesthetically pleasing 和 functional at the same time. 字体的选择很重要，因为它会影响用户体验.
确保你的公司名称清晰易读. 考虑如何使用你的logo:你的logo可能会出现在屏幕上, 名片, 信纸的信头, 标志, 包装只是其中的一小部分. 它需要从远处和近处都能读懂. And if your logo has a graphic element make sure your typography is in balance with the icon.
问问你自己, 我的排版是否达到了一个有效的表现水平, 沟通, 和视觉吸引力? 如果你的回答不是肯定的，也许是时候重塑品牌了.
明智地选择颜色
The color of your logo will determine how it is perceived 和 has the power to drive purchasing decisions. 颜色能激发情感并赋予意义. 在你的营销中，颜色的使用要始终如一 提高品牌认知度高达80%.
正确的颜色取决于你的行业和目标市场. 你可能注意到，某些行业坚持使用特定的颜色. 例如, financial institutions tend to use blues because blue communicates security 和 reliability. 品牌使用蓝色来提高他们产品和dafa888.casino网页版的信任度.
Pick your color(s) based on the feelings you want consumers to experience 和 the actions you want them to take. 考虑到人类的心理、文化、趋势和背景.
你的品牌颜色应该讲一个故事. It should communicate your values 和 be unique enough to not be confused with others in your space.
The most powerful br和s stick to a simple color palette of less than three main colors. 他们也使用纯色而不是渐变. 记住，颜色在屏幕上和印刷中看起来是不同的. 确保你可以准确地复制你的颜色(潘通，CMYK, RGB, Hex).
使用简单的标志性元素
虽然 72%的最佳品牌名称是由单词或首字母缩写组成的在美国，这些名字会通过排版在某人的脑海中形成一种形象. 同样的方法也适用于图形元素、符号和图标.
视觉元素增加了趣味性，使你的logo令人难忘. 它必须抓住消费者的注意力 只需10秒他们就能记住 形成一个观点.
Some designers create this by modifying text or adding an illustrated icon that can be used on its own in certain situations. 确保所有的作品都是原创的，而不是剪贴画. 随着时间的推移和持续的使用，视觉联想就会形成.
Stephanie Mitchell Fitness’ Instagram feed uses her logo consistently on her posts 和 has a large logo on the back wall of her studio so it’s a consistent 和 recognizable visual in all her 社交媒体.
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